“Wealth is now defined, at least in part, by the ability to be offline whenever you want” Fernando Gros.
0 items in your cart
$0
Blog // Creativity
April 12, 2018

When The Details Matter

How important are the small details? Sometimes they matter. Sometimes they don’t. Knowing when they matter is the secret.

Yesterday I took the broken guitar to be unbroken. The guitar repairman works out of the lower ground floor of a very nice guitar store, full of rather expensive custom and limited edition guitars and boutique amplifiers and effects.

What most caught my eye was a display full of hand-painted custom ZVex pedals. They were wonderfully finished in gorgeously evocative colours. Every detail was perfect. Zachary Vex, the founder of ZVEX used to frequent a music forum I was part of and I have fond memories of chatting with him back when I lived in India. It’s great to see the way the company and his products have evolved.

Choosing Paper

Today was a lovely spring day; warm, but not hot. I walked to my local art and office supply store to buy paper for the next edition of the Modularity zine.

I’ll be printing it again on Sakae Technical Paper. I took three 100-sheet packets to the counter and the staff told me it might be cheaper to buy a 500-sheet ream. I agreed to this idea initially, but it turned out the ream was another brand. It would have been a decent paper for my personal printing needs, but not for the zine.

It’s a small detail, the brand and type of paper, but it matters when you’re selling a product based on its quality and distinctiveness. Showing that you care about your materials is a way to respect your craft and also your audience.

Which Details Matter

Back when I frequented that forum, chatting regularly to Zack and other guitar effects makers like Robert Keeley and Dave Fox, I was also experimenting with my own effects pedals. I collaborated with a UK builder (with the tremendous help from my father as well) on a couple of pedals that were very well reviewed in UK guitar magazines.

But I could never design a pedal that worked well for me. The ones I made didn’t look good, or they didn’t seem distinctive enough. I had an idea of perfection in my head and that idea killed every actual prototype I could build with my limited skills. The details were not right and I talked myself out of doing it as a business.

Mind you, the ZVEX pedals back then didn’t look as good as the ones I saw yesterday. Back then they were still great-sounding, professional products, far better than I could make, but they didn’t have the visual wow factor the products would acquire over many years of production and countless improvements along the way.

Getting the details right matters. But what matters far more is making the thing in the first place. The details don’t count for anything if they aren’t making an existing thing better in some way.

For the next edition of the zine there’s at least a dozen details that I hope will make it better than the last one. Some are big, others are small, but together with the details that went into the first one (like the choice of paper), it goes some way to making a better product.

And it goes a long way to making me feel better as a creator. I’ll take finished over nearly-perfect-but-never-released any day.

Responses
Dane Cobain 2 years ago

There’s a Steve Jobs quote that just goes, “Real artists ship.” In other words, anyone can have the vision and the ambition but only a select few can actually deliver on it.

I think he’d agree with your points on it being better to be finished over nearly-perfect-but-never-released, and that’s saying a lot because Apple are super product/detail obsessed as well. But if you think about their major innovations, things like the iPhone, the iPad, etc. etc., they get it as right as they can and then improve it with each new model. And if they’d waited for the iPhone X to be ready before they released their first model, we’d all be using Samsung Galaxies. The timing is almost as important as the device and the innovation itself!

    Jack 2 years ago

    Correct me if im wrong, but I believe I read somewhere that the first mac wasnt even finished or working right when he first presented it. Even unfinished products are worth it.

Julia 2 years ago

“Whatever you do will be insignificant, but it is very important that you do it.” Ghandi. Finishing a product rather than focusing on the small details that will keep you from releasing it, that idea reminded me of this Ghandi quote… In the end, we will all be forgotten, something better will come, what we did will be obsolete or it wont change anybody’s life as it changes ours, but we have no idea of what kind of impact it will really have on us or others, so better do it, better finish it, rather than perfect it.
My design professors would say that you can go on and improve one single project for the rest of your life. Next time you will know better, you will know how to use the software better, you’ll have better ideas and aesthetics in mind, more modern, but at some point you need to let it go, release it. I forget this piece of advie more than Im proud of, thanks for the reminder!

Kate 2 years ago

Is there a digital version of that zine? Would love to take a look. The link to the kind of paper you use appears to be broken, unfortunately.

Mats 2 years ago

Those ZVEX pedals look like they belong in a museum… Are there any records of your own production?

Mark 2 years ago

I agree that the details matter. However, they shouldn’t stop one from progressing or moving on to the next project. To be honest, there’s always something we can improve.

Stick to the details only when necessary and make improvements every single time. I like the Apple analogy above by Dane.

    fernando 2 years ago

    Mark – yes!

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Enter your and your to join the mailing list.