“You can't SEO the human soul.” Fernando Gros.
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I make art for people who want to experience more meaningful and creative lives.

My work prompts them to see the world in fresh and hopeful ways.

I also write about what I learn through making, reflecting, and experimenting.

Hey, I’m Fernando.

Except for a few years in academia and holding down a day job, I’ve been an artist my whole life. I’ve played hundreds of gigs, exhibited photographic art, authored a book, and written for newspapers and journals.

I’m a member of Writers SA, The Royal Photographic Society, and the Audio Engineering Society, as well as the Tate and MOMA galleries along with Chelsea and Port Adelaide football clubs

The best bit of praise I ever got was from a fellow photographer who called me “…both an artist and craftsman in the truest sense of the words.”

I love the old school spirit of craftsmanship, of humbly going about a piece of work and taking some sort of pride in doing it well, and I try to let that spirit live in everything I do.

On this site you’ll find more than 14 years of reflections on the creative life, not just how to make photos or music, but how to create a life that allows your art and originality to flourish.

In fact, I believe there’s something romantic we can uncover in living creatively and well, even in the midst of our day to day existence.

“I refuse to accept life is anything less than a huge romantic adventure.”

When I’m not writing or making art or music, I can be found cooking, especially experimenting with a fusion of Japanese, Chilean and Mexican cuisine, or enjoying the outdoors: cycling, hiking, skiing, or sitting in a deckchair on my balcony in Tokyo enjoying a good book.

I also wrote a book, No Missing Tools, Creativity In An Age Of Abundance, exploring what I’ve learnt about working as a creative entrepreneur in a digital age.

You can get more of a sense for my work and values by looking at my current commitments, reading my pieces on Creative Health, or taking a look at the slightly provocative This Week I Quit series.

If you’re dying to know more, here’s three things most people don’t know about me:

I wake up at the same time every day (6.50 am),

I’m fascinated by what people in the past thought the future would look like, especially the kind of cars (flying and otherwise) people in the 1960s thought we would be travelling in today,

and my favourite snack is peanut butter and sriracha on toast. I’m fanatical about how good it is and have even converted a few food writers and chefs to the cause.

If you want to read more then the best option is to sign up to my mailing list and then choose how you’d like to be updated.

Thank you for making the time to read my story.

No Missing Tools: Creativity in an age of abundance

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