“You can't SEO the human soul.” Fernando Gros.
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THE LATEST FROM FERNANDO GROS
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When The Details Matter

How important are the small details? Sometimes they matter. Sometimes they don’t. Knowing when they matter is the secret.

April 12, 2018
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Shoulder To The Wheel

I had a conversation with a parent recently, that went something like this, Concerned Parent: Little Johnny wants to...

January 28, 2014
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Mastery

What makes the people who are really good at something, those who have achieved mastery, different from everyone else....

October 10, 2013
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On Not Playing Live

I have vivid memories of building this little pedal board in Hong Kong. I was living in a tiny...

February 15, 2013
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BOOKS
No Missing Tools: Creativity in an age of abundance
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A Little Christmas Music

O Little Town Of Bethlehem is one of my favourite Christmas songs. A deceptively simple tune which lends itself...

December 23, 2012
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Notes From The Woodshed

Today is the second Monday of the year. But, it’s the first Monday “in the office” for most people....

January 9, 2012
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The String Thing

One thing that I was hoping to dispense with, upon moving to Hong Kong, was the worry of sourcing...

June 9, 2007
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Inspirational Guitarists

Made Me Want To Play Eric Clapton Mark Knopfler Prince Paul Weller Chuck Berry Santana Inspired My Style John...

October 11, 2006
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Chord Cafe 2

OK here is the second installment of the Chord Cafe. I’ve been snowed under with Berklee assingments, which is...

June 21, 2005
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Chord Cafe

Going through my old music files over the past couple of months, it has struck me that I’ve been...

May 8, 2005
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