“You can't SEO the human soul.” Fernando Gros.
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THE LATEST FROM FERNANDO GROS
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We Need Art

Shock is too weak a word to describe the way I felt yesterday watching the news from the US...

November 10, 2016
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I’m OK

Yesterday was a modest day. After the last couple of weeks, which were full of interruptions, plans gone awry...

October 22, 2016
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BOOKS
No Missing Tools: Creativity in an age of abundance
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Love Like An Artist

Artists don’t see something they want and steal it, they see something that moves them and fall in love....

June 8, 2016
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On Trying To Draw Album Art

28toMake is a free, month long course from CreativeLive. The simple exercises are meant to work your creative muscles,...

February 5, 2016
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The Good Life

I want to open up a topic we creatives are often hesitant to talk about – the idea of...

May 1, 2015
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Personal Branding

I’m not a fan of ‘personal branding.’ To me brands are always works of fiction. Sure, Nike or McDonalds...

December 10, 2014
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On Marketing

Most creatives I know are squeamish about the business side of things. This makes sense. We want to be...

October 13, 2014
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