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Blog // Thoughts
July 3, 2005

Live8: Internet 1 – TV 0

“If Live Aid helped launch MTV as a media powerhouse two decades ago, Live 8 not only dethroned the music channel, but it also made it seem quaintly old-fashioned.” The Sydney Morning Herald has a concise coverage of the way AOL handled the Live8 coverag far better than TV networks. “Any citizen of the world […]

“If Live Aid helped launch MTV as a media powerhouse two decades ago, Live 8 not only dethroned the music channel, but it also made it seem quaintly old-fashioned.”

The Sydney Morning Herald has a concise coverage of the way AOL handled the Live8 coverag far better than TV networks.

“Any citizen of the world with a high-speed connection could visit the six main stages by clicking AOL.com, following a music link, and inputting a connection speed.

Meanwhile, MTV, which shared its Live 8 feed with competitor VH1 and college station mtvU, frustrated viewers by showing little of the music and saturating the screen with commercials, interspersed with banal interviews with perfectly nice audience members who were all – surprise – opposed to poverty.”

The AOL coverage was savvy, to the point and by presenting the stages in largely unmediated way, gave one the chance to connect with the event (especially if, like me, you had neither the chance to attend a concert or see one on television).

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