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Blog // Creativity // Technology
December 17, 2011

Life, According To Steve Jobs

“When you grow up you tend to get told that the world is the way it is. And your life is just to live inside the world: Try not to bash into the walls too much, try to have a nice family life, have fun, save a little money. That’s a very limited life; life […]

“When you grow up you tend to get told that the world is the way it is. And your life is just to live inside the world: Try not to bash into the walls too much, try to have a nice family life, have fun, save a little money.

That’s a very limited life; life can be much broader once you discover one simple fact.

And that is, everything around you that you call life was made up by people that were no smarter than you.

And, you can change it, you can influence it, you can build your own things that other people can use

Once you learn that, you’ll never be the same again.” – Steve Jobs

I’m not sure how many times I’ve watched this video since Steve Jobs passed away. I thought of making a poster out of his words, but they are already etched in my mind.

I knew this fact when I was a young man. Then, for a variety of reasons, I forgot about it in my twenties. Later, it was a hard lesson to relearn.

Choosing products and services is not the same as making things; not at all. Maybe that’s what’s wrong with the language of creativity and everybody calling themselves a “creative” these days.

Creativity is about creating things. Calling ourselves creative only makes sense if we create. Our creativity isn’t in our imagination, our dreams and our visions. It is in the things we build, the things we make and the impact those have on people and their daily lives.

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