"Wealth will increasingly be defined by our ability to go offline whenever we want." - Fernando Gros
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Blog // Thoughts
April 16, 2007

The Rebel Sell

Jason Clark was recently praising Heath and Potter’s excellent book, The Rebel Sell. It’s a book I’ve been wanting to review for quite some time, in part because it was one of the most compelling reads of last year, but mostly because it clearly and succinctly articulates a number of positions on postmodernism, consumerism, globalisation […]

Jason Clark was recently praising Heath and Potter’s excellent book, The Rebel Sell. It’s a book I’ve been wanting to review for quite some time, in part because it was one of the most compelling reads of last year, but mostly because it clearly and succinctly articulates a number of positions on postmodernism, consumerism, globalisation and counterculture that I’ve struggled to express.

But, everytime I’ve sat down to write the review it gets away from me – turning into either an essay or a pamphlet. So instead, over the next few weeks, I’m going to drop a quote onto the blog from each of the chapters. Hopefully, that will spark a few thoughts and maybe comments from any who have read the book, or are interested in the topics.

So, from the introduction, page 5,

“The crucial point is that (contrary to rumour) the hippies did not sell out. Hippie ideology and yuppie ideology are one and the same. There simply never was any tension between the countercultural ideas that informed the ’60s rebellion and the ideological requirements of the capitalist system. While there is no doubt that a cultural conflict developed between the members of the counterculture and the defenders of the establishement, there never was any tension between the values of the counterculture and the functional requirements of the capitalist economic system. The counterculture was, from its very inception, intensely entrepreneurial. It reflected, as does Adbusters, the most authentic spirit of capitalism.”

[tags] The Rebel Sell [/tags]

Responses
jonny 16 years ago

is this the same as ‘nation of rebels’ – sounds like it. a great read…

Fernando Gros 16 years ago

Jonny, nation of rebels is the US edition.

Paul 16 years ago

the value/myth of being happy/finding happiness i guess is shared – the how of it might well differ..?

Fernando Gros 16 years ago

Paul – no. The how of counterculture IS the how of capitalism.

Paul 16 years ago

capatalism seems to be in the habit of consuming the counter-culture and turning it into another money spinning opportunity…

Fernando Gros 16 years ago

… and counter-culture seems to be in the habit of turning to capitalism to spread and profit from its message.

Paul 16 years ago

it’s like a match made in heaven 😉

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