The New Yawn, Sorry, iPod

I adore Apple and have for a long time. Like any Apple geek I look forward to new product announcements with a relish that those in the “Windoze” world find hard to fathom. Today’s announcement of a new iPod with video capability was expected. It certainly marks a step in the direction towards fully portable media handling, but like many of the recent Apple products, it is the one I am unlikely to ever buy.

As a companion to the new iPod, Apple have launched iTunes 6. Here things are more interesting. Not only will you be able to pay and download music videos, but also individual episodes of TV shows. This is a serious shot across the bow of the DVD market and is potentially as big a move as the creation of iTunes itself (though at a much earlier stage in the market cycle).

However, what troubles me are the prodcust I am not seeing; products aimed at the upper end of the market, or in other words, the core professional apple user. The new iMac is asolid improvement, but what about a dual-processor iMac, or G5 powerbook. Perhaps most critically, Apple have not updated the PowerMac line, with Quad processing and Dual Core chips still not on offer (despite the technology being available to Apple). I hope this changes soon.