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We Live A Digital Age


Or, so the saying goes. We all take digital photos, but often we wish they looked more like the film images of old.

Some of us go back to using film cameras, while more and more of us rediscover the joy of printing out our photos.

This is part of a bigger trend, as technology makes our digital devices ever lighter and more fluidly connected to each other, we seem to want to prize our physical experience by enjoying older technologies, film cameras, turntables, typewriters and the slower, more artisanal process of making food and hand crafts.

Think about music; it’s everywhere now, on all sorts of devices. Yet, there’s something special about putting on a vinyl album, or popping in a tape, it focusses our attention, it makes the experience of listening to music feel more physical, more real.

Digital or Analogue – Do we have to choose?

I love both. That’s why I incorporate them in everything I do. I love digital cameras, but the ones I enjoy the most still have some DNA from the old films days in the way they work. And for me, the end goal of every photographic project is the print, the image you can hold in your hands or hang on your wall.

Since childhood I’ve loved art and technology. I’m always trying to understand what makes things unique, special and beautiful and I’m always trying to figure out how our creative tools work and how we can make them work better. There’s something magical about tools you make for yourself, or making your tools work at their best.

Thats’ what I’m offering you here, not just photography, but a combination of digital and analogue, art & technology, beauty & magic.

I experiment with all this from my studio in Tokyo, one of the most unique and extraordinary cities in the world. On this site you’ll find examples of work – photos, books, music and other things I sell. You’ll also find me writing about the whole creative journey I’ve been on and what it’s like to try and live well alongside my 35 million neighbours in Japan’s capital.

About Fernando Gros

In his Tokyo studio Fernando is always combining his life-long passions for art and technology. On the road, he is always looking to take the next wrong turn, just to see what kind of images and stories might unfold. A photographer & writer, with a background in music, Fernando has lived in Chile, Australia, the UK, Hong Kong, Singapore and Japan. Read More.

book1
No Missing Tools

Creativity is often talked about – we want to feel more creative, to see creativity expressed in our lives, in the things around us, in our work  and education experiences. But, so many of our ideas about creativity are tied to a different era, when information, knowledge and insight were…

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This Week I Quit Apologising For My Holiday Schedule

This week I quit apologising for my holiday schedule. Right now I’m on a summer break, escaping the heat of Tokyo’s summer for a few weeks by the cool winter beaches of Adelaide. Together with my recent medical leave I’ve been off work for three weeks now and I won’t…

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Cut Again

It wasn’t till a few minutes later, sitting in the bizarre carnival that is the food court of Tokyo Tower, that it hit me, the shaking, the nerves, the shock. It was a lot smaller than last time. I guess I knew what was happening now, I could talk myself…

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Bill-Cunningham
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Bill Cunningham

I woke today to the news that iconic fashion and street photographer Bill Cunningham had passed away. It’s really hard to articulate how influential Cunningham was, since so much of the way we understand fashion today, especially the way fashion is portrayed on social media, comes from his approach to…

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“It’s tempting to think that by removing your limitations, especially gear limitations, you will free your creativity. Usually, it works the other way round. Your limitations are what push you to be creative, to work harder and then come up with something amazing. Some limitations need to be fixed, but most just need to be embraced.”

– Fernando Gros

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