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Posts tagged with “Marketing”
29
Feb

I love The New Yorker’s cover art. The print you see above is one of my favourites and lives in our home library. At first glance it seems like the phone has been accidentally dropped into the water, then you start to wonder, did she drop it on purpose? Yesterday…

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28
Feb

Klout is a service that claims to be able to measure people’s online “influence.” Supposedly, Klout can analyse your social media activity and by assigning you a number (out of 100), show how “influential” you are in comparison to other social media devotees. To say I’m skeptical about Klout’s accuracy…

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17
Jan

For the past six months, we’ve lived without television, at least in the conventional sense. There are two TVs in the house, but neither is connected to a TV service, either free-to-air, or cable. You can’t just turn the TV and watch “something” or “channel surf.” Why Have A TV?…

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13
Jan

Tomorrow I’ll be attending a music industry forum here in Singapore. It’s exactly the kind of thing I swore I wouldn’t be doing this year. I’m going out of respect for the organisers, the speakers and because I actually believe it could be the start of something good for the…

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11
Jan

My favourite film of 2011 was Midnight in Paris. Among the many memorable scenes there is a wonderful moment when Owen Wilson’s lead character meets Salvador Dalí, played by Adrien Brody. Of course, the real life Dalí was every bit as over the top and amusing to behold as Brody’s…

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30
Nov

Sustaining yourself in a creative endeavour, be it photography, music, design, writing or any other art, requires relationships. You can’t do it alone. People won’t just “discover” your work and you’ll struggle to bounce back from the inevitable setbacks and disappointments. Moreover you’ll need folks that can help you stay…

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8
Sep

Last week I was having one of those really cool meetings that make this whole “creative” work thing worthwhile. Great location, with a cool person I respect, talking about a project I’d love to be part of. Then I was hit with the kind of question that can be (well,…

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18
Feb

I’m normally pretty ruthless when it comes to attending events. I’ll pencil a lot of things in, then skip them if I can. It’s great to hear industry figures speak and networking is important. But, there is a global industry built around conferences and public speaking. Sometimes this industry is…

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16
Dec

Here’s a list of eleven things I can do without in 2011 Luxury Don’t get me wrong, I like good food, nice clothes and having a comfortable place to live. But luxury, as a way for brands to differentiate themselves, is a tired idea. In fact, anything that uses exclusivity…

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30
Jul

The 30th of July marks the launch of the iPhone4 in Hong Kong. I just took a quick stroll among the huge crowds in the IFC Mall, here in Central Hong Kong, who are patiently lined up to get their hands on Apple’s latest mobile phone. It was a quite…

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