Berklee Blogs

Berklee Col­lege Of Music are host­ing a number of fac­ulty blogs. For those of you are musi­cians and music pro­du­cers, it’s a great resource. For those of you work­ing in aca­demia, it’s a great example of how to do fac­ulty blogs really, really well.

Here’s a quick list of out­stand­ing posts to check out,

Lyric Brain­storm­ing Tools — Andrea Stople

Pro­du­cing a Con­vin­cing Drum Track — Erik Hawkins

Lee Konitz, Lennie Tristano, and what they can mean to your play­ing — Rick Peckham

Ser­i­ously, do you really want to be signed to a major? — Michael King

Nokia Pre­dicts the Future of Enter­tain­ment — Dave Kusek

In fact the last post is an abso­lute blockbuster!

“The study, entitled ‚ÄòA Glimpse of the Next Epis­ode‚Äô, car­ried out by The Future Labor­at­ory, inter­viewed trend-setting con­sumers from 17 coun­tries about their digital beha­vi­ors and life­styles sign­post­ing emer­ging enter­tain­ment trends.

‚ÄúFrom our research we pre­dict that up to a quarter of the enter­tain­ment being con­sumed in five years will be what we call ‚ÄòCir­cu­lar‚Äô. The trends we are seeing show us that people will have a genu­ine desire not only to create and share their own con­tent, but also to remix it, mash it up and pass it on within their peer groups — a form of col­lab­or­at­ive social media,‚Äù said Mark Selby, Vice Pres­id­ent, Mul­ti­me­dia, Nokia.”

and,

“As part of the research they iden­ti­fied four key driv­ing trends; Immers­ive Living; Geek Cul­ture; G Tech and Loc­al­ism. As these trends become more main­stream, they pre­dict that they will have a col­lab­or­at­ive, cre­at­ive effect on the way people con­sume enter­tain­ment and, we pre­dict, will lead to the Cir­cu­lar Enter­tain­ment phenomenon.

Immers­ive Living

Immers­ive Living is the rise of life­styles which blur the real­ity of being on and off­line. Enter­tain­ment will no longer be seg­men­ted; people can access and create it wherever they are.

Geek Cul­ture

This tri­umph marks a shift as con­sumers become hungry for more soph­ist­ic­ated enter­tain­ment. Geek Cul­ture rises, con­sumers will want to be recog­nized and rewar­ded — the bound­ar­ies between being com­mer­cial and cre­at­ive will blur.

G Tech

G Tech is an exist­ing social force in Asia that will change the way enter­tain­ment will look. Forget pink and sparkly, it is about the fem­in­iz­a­tion of tech­no­logy that is cur­rently under­way. Enter­tain­ment will be more col­lab­or­at­ive, demo­cratic, emo­tional and cus­tom­ized — all of which are ‚Äòfemale‚Äô traits.

Loc­al­ism

The report uncovered a locally-minded sprit emer­ging in enter­tain­ment con­sump­tion and Loc­al­ism will become a key theme of future enter­tain­ment. Con­sumers will take pride in seek­ing out the local and home-grown.”

This is crit­ical stuff for people think­ing about careers in music and for a col­lege that aims to train people for such careers. Also, notice what is going here — this crit­ical think­ing is hap­pen­ing *in public.* The ideas and the sources that are prompt­ing the ideas are not all fire­walled inside the institution.

Moreover, as an Alumni of their online pro­grammes, it keeps me in touch (I’ve taken courses with three of the five fac­ulty high­lighted above). It’s quite reveal­ing for me to com­pare this with other insitu­tions where I inves­ted far more of myself, yet within a few years felt largely disconnected.

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