Comments on: Shared Taste — The Changing Face Of Music Marketing http://fernandogros.com/?p=634 Sound, Image, Faith and Culture Mon, 06 Sep 2010 03:02:25 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Fernando Gros http://fernandogros.com/?p=634&cpage=1#comment-56585 Fernando Gros Sun, 03 Sep 2006 12:10:44 +0000 http://fernandogros.com/?p=634#comment-56585 In terms of the opportunity to meet new people and encounter different ideas, ours if the most radical and disruptive age sine the advent of the industrial revolution. There are a handful others, like the enlightenment and the priting press, the formation of the Roman Empire, the travels of China and that is about it. Oh, let's not forget Babel. For a small artist, I like to focus on the positives. When I look back to the struggles I had in the late 80s (and they were legion!), there were so many gatekeepers. These days, you just don't need to focus on them, you can access your potential market direct, wherever in the world they are. For someone in your position, the potential path for one of your songs being picked up by a worship leader in Sweden or Chile or South Africa is a few mouse clicks. No Christian bookstores, no distributors, no tax and duty, nothing. It could be an idea on paper one day, a song in worship anywhere in the world the next Sunday - that is awesome! On the other hand, there is a lot of deadwood in the Christian publishing world (music and books) - mediocre work that gets published only because it is "local." I saw a lot of that in the UK and I'm not sure that seeing those writers struggle and maybe having to up their game is a bad thing at all. Why should the biggest voice be given, by default, to those who happen to live in a country with lots of Christian publishers? In terms of the opportunity to meet new people and encounter different ideas, ours if the most radical and disruptive age sine the advent of the industrial revolution. There are a handful others, like the enlightenment and the priting press, the formation of the Roman Empire, the travels of China and that is about it. Oh, let’s not forget Babel.

For a small artist, I like to focus on the positives. When I look back to the struggles I had in the late 80s (and they were legion!), there were so many gatekeepers. These days, you just don’t need to focus on them, you can access your potential market direct, wherever in the world they are. For someone in your position, the potential path for one of your songs being picked up by a worship leader in Sweden or Chile or South Africa is a few mouse clicks. No Christian bookstores, no distributors, no tax and duty, nothing. It could be an idea on paper one day, a song in worship anywhere in the world the next Sunday — that is awesome!

On the other hand, there is a lot of deadwood in the Christian publishing world (music and books) — mediocre work that gets published only because it is “local.” I saw a lot of that in the UK and I’m not sure that seeing those writers struggle and maybe having to up their game is a bad thing at all. Why should the biggest voice be given, by default, to those who happen to live in a country with lots of Christian publishers?

]]> By: Rodd Jefferson http://fernandogros.com/?p=634&cpage=1#comment-56581 Rodd Jefferson Sun, 03 Sep 2006 11:20:28 +0000 http://fernandogros.com/?p=634#comment-56581 Fernando, The below blog post shows another striking characteristic of artists working in the new world. Shaun Groves comments (or confesses) on his use of MySpace and how it all works for him. http://readshlog.blogspot.com/2006/09/mytruth-your-opinion.html Fernando,

The below blog post shows another striking characteristic of artists working in the new world. Shaun Groves comments (or confesses) on his use of MySpace and how it all works for him.

http://readshlog.blogspot.com/2006/09/mytruth-your-opinion.html

]]> By: Rodd Jefferson http://fernandogros.com/?p=634&cpage=1#comment-56579 Rodd Jefferson Sun, 03 Sep 2006 10:59:06 +0000 http://fernandogros.com/?p=634#comment-56579 It's amazing just how disruptive a technology the Internet is. I was only thinking with a friend the other day just free from boundaries the blogging community is. You can find people of similar passions and interests and it makes no difference as to where they are in this world (ever decreasing in size). My question - as disruptive as this new gateway-less society is becoming, is there another time in history where we saw a similar thing? The only example I can think of that comes close is the invention of the printing press, which radically changed how society gained access to information. To be honest, though, I'm still struggling with what this means to me as an artist who really feels passionate about doing Church Music right. On one hand your post makes me think that the position of the church (and people like me) has strengthened, on the other hand it also could be said that we've all become even more insignificant, since what I have can most likely be found from a dozen other sources?? It’s amazing just how disruptive a technology the Internet is. I was only thinking with a friend the other day just free from boundaries the blogging community is. You can find people of similar passions and interests and it makes no difference as to where they are in this world (ever decreasing in size).

My question — as disruptive as this new gateway-less society is becoming, is there another time in history where we saw a similar thing? The only example I can think of that comes close is the invention of the printing press, which radically changed how society gained access to information.

To be honest, though, I’m still struggling with what this means to me as an artist who really feels passionate about doing Church Music right. On one hand your post makes me think that the position of the church (and people like me) has strengthened, on the other hand it also could be said that we’ve all become even more insignificant, since what I have can most likely be found from a dozen other sources??

]]> By: Tim http://fernandogros.com/?p=634&cpage=1#comment-56523 Tim Sat, 02 Sep 2006 14:31:21 +0000 http://fernandogros.com/?p=634#comment-56523 Over at http://pandorastations.crispynews.com we are try to help people connect to each other through mutual musical interests. Come check it out. Thanks, Tim Over at

http://pandorastations.crispynews.com

we are try to help people connect to each other through mutual musical interests. Come check it out.

Thanks,

Tim

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